Hi there!

I am Aitor

Aitor de Achurra is the kind of visionary who sees life through a lens—literally and metaphorically. A masterful photographer and strategic marketer with over a decade of experience, he captures moments with precision and leads teams with purpose.

Based in Florida but with a global perspective, Aitor combines creative passion with business acumen, steering 3AF Photography as a storytelling powerhouse in sports, events, gastronomy, and branded content.

He’s not just snapping shots—he’s building narratives, designing strategies, and forging connections across athletes, brands, and media.

Whether he’s tackling ethical dilemmas in academia, navigating the off-road on overland adventures, or sailing with the wind, Aitor brings intensity, insight, and integrity to every endeavor.

Catchphrase? "Focus. Frame. Lead."